For Auction Houses

Lot views are up.
Registrations
aren't following.

For General Managers, Operations leads, and Seller Development teams at heavy equipment auction houses.

TALK ABOUT YOUR AUCTIONSEE HOW IT WORKS
Both sides of the transaction

Buyers need answers.
Sellers deserve visibility.

Most tools serve one side. Magentiq runs both — keeping buyers engaged from listing day through hammer fall, and keeping sellers informed without tying up your team.

Buyer side
From browser to registered bidder.
Every lot question answered immediately — condition, specs, financing, inspection access. Pre-auction, on auction day, and after. Outbid buyers re-engaged before they go elsewhere.
  • Lot questions answered in minutes, any hour
  • Financing questions resolved on first contact
  • Auction day surge handled without adding staff
  • Outbid buyers re-engaged immediately after hammer
  • Spanish-language buyers served natively
Seller side
Sellers informed. Staff freed.
Sellers automatically updated on lot activity — views, inquiry volume, bid activity, reserve proximity. They stop calling the office. Your team focuses on buyers.
  • Automated lot activity updates to sellers
  • Reserve proximity alerts before auction day
  • Inquiry volume by lot — shared with sellers
  • Inbound seller calls to the office reduced significantly
Where it breaks down

You have the inventory.
Getting browsers to bidders is where it breaks.

Listings go live. Traffic comes in. Buyers browse. Then they have a question — and nobody answers fast enough. The moment passes. The registration doesn't happen.

The Unanswered Lot Question
Buyer finds the machine they need. Calls about condition and financing. Rings through. Emails. Moves on.
Every unanswered question is a registration that didn't happen.
Auction Day Surge
Inbound spikes on event day. Your team is running the auction. Nobody's free for lot questions. Buyers pull back.
Auction day is the worst possible time to be understaffed on buyer questions.
The Outbid Buyer — Gone
Buyer registered, bid seriously, lost the lot. Still in market. Without immediate follow-up, they register with a competitor's next event.
You generated that buyer's intent. Someone else captures it.
Financing Kills Registrations
"Can I finance this?" blocks more registrations than anything else. A 48-hour answer means a lost bidder.
Financing uncertainty is the single biggest brake on registration.
Seller Calls Eat Staff Time
Sellers want updates on views, bids, reserve proximity. Without a system, they call. Repeatedly. Staff answers instead of engaging buyers.
Every seller update call is a buyer inquiry that didn't get answered.
The Pre-Auction Window Wasted
Listings are live for days before the auction — highest-value engagement window. Most houses leave it passive.
The week before the hammer wins — or loses — bidder registration.

"We had 400 lot views the week before the auction. 38 new registrations. We have no idea why the other 362 didn't convert."

— GM, regional equipment auction house
What your team receives — on a serious buyer

Every buyer who engages gets an immediate response. When they're ready to register, your team gets the full picture — before making contact.

"Maria is interested in Lot 47 — the 2019 Cat 320. She's asking about financing on a $95K machine and confirmed she's bidding in this auction, not watching. She hasn't registered yet. Financing is the hold-up. Prefers a text reply."
No cold callsNo missed registrationsNo lost outbidsNo seller hold music
How it works for auction houses

From listing day
to post-auction follow-up.

Runs from the day listings go live through the week after the hammer. Connected to your existing channels in days.

01
Listing day — engagement starts immediately
The moment listings go live, the concierge is active. Every lot question answered in minutes — condition, hours, inspection, transport. The pre-auction window is your highest-value engagement period.
02
Financing questions — resolved on first contact
"Can I finance this?" kills more registrations than anything else. The concierge answers immediately — estimates, deposit, eligibility — and flags financing intent as a priority signal.
03
Auction day — handled without pulling your team
Lot specs, condition grades, last-minute registration questions, remote bidding — all covered automatically while your team runs the auction.
04
Outbid buyers — re-engaged in minutes
The moment the hammer falls on a contested lot, the concierge re-engages the losing bidder. "That machine sold — here are three similar lots in our June auction." Before they open a competitor's site.
05
Sellers — informed automatically
Sellers receive automated updates on lot activity — views, inquiry volume, bids, reserve proximity. Staff reclaimed for buyer engagement. Both sides of the transaction handled.
How we work

We build it, host it,
and keep it sharp.

You provide your lot catalog, financing parameters, and registration process. We set up, train, and connect. Live before your next listing window.

Live in 2–4 weeks. Works with your existing listing platform and contact channels. No system replacement required. Outcomes-based pricing — we're aligned with your results.

Set up before your next auction. Running before the listings go live.

Connected to a dealer network? Working through an OEM? Magentiq serves the whole equipment chain.

For OEMsFor Dealers
The whole point
You have the inventory and the buyers are out there —Stop losing them between listing day and hammer fall.
Talk to us

Tell us about
your next auction.

One event to start. We'll show you the impact on pre-registration and auction day coverage — and give you the numbers.

Best fit for auction houses running 2+ events per year with consistent online listing presence.

Thanks — we'll be in touch shortly.