For Auction Houses

Lot views are up.
Registrations
aren't following.

Your sales team does not get enough qualified leads. Your leaders wants more bids per lot. For Marketers, Sales and leaders at auction houses.

FOR SELLERSFOR BUYERS
Both sides of the transaction

Buyers need answers.
Sellers deserve visibility.

Most tools serve one side. Magentiq runs both — keeping sellers informed without tying up your team, keeping buyers engaged from listing day through hammer fall.

Seller side
Sellers informed. Staff freed.
Sellers want quick answers, understand the selling process, get past sales history, market insight, in order to make a decision to auction off their assets.
  • 24/7 answering AI agent responding about the sales process and full accurate past history sales results, including appraisal information.
  • Qualified lead report routed to the proper sales rep
  • Sites, contacts and services information answered in minutes
Buyer side
From browser to registered bidder.
From browser to registered bidder. Every lot question answered immediately — condition, specs, financing, inspection access. Pre-auction, on auction day, and after. Outbid buyers re-engaged before they go elsewhere.
  • Lot questions answered in minutes, any hour
  • Registration process walkthrough in minutes
  • Financing questions resolved on first contact
  • Auction day surge handled without adding/disturbing staff
  • Outbid buyers re-engaged immediately after hammer
  • Spanish-language buyers served natively (French or local and national languages)
Where it breaks down

You have the inventory.
Getting browsers to bidders is where it breaks.

Listings go live. Traffic comes in. Buyers browse. Then they have a question — and nobody answers fast enough. The moment passes. The registration doesn't happen.

The Unanswered Lot Question
Buyer finds the machine they need. Calls about registration and financing. Rings through. Emails. Moves on.
Every unanswered question is a registration that didn't happen.
Auction Day Surge
Inbound spikes on event day. Your team is running the auction. Nobody's free for lot questions or bidding questions. Buyers pull back.
Auction day is the worst possible time to be understaffed on buyer questions.
The Outbid Buyer — Gone
Buyer registered, bid seriously, lost the lot. Still in market. Without immediate follow-up, they register with a competitor's next event.
You generated that buyer's intent. Someone else captures it.
Financing Kills Registrations
"Can I finance this?" blocks more registrations than anything else. A 48-hour answer means a lost bidder.
Financing uncertainty is the single biggest brake on registration.
Seller Calls Eat Sales and Staff Time
Sales or staff are calling sellers for all assets paperwork, repeatedly. Instead of engaging with new sellers or serving buyers.
Every seller paperwork inquiry is a missed opportunity to build relationships with new sellers.
The Pre-Auction Window Wasted
Listings are live for days before the auction — highest-value engagement window. Most houses leave it passive.
The week before the hammer wins — or loses — bidder registration.

"We had 400 new account creations the week before the auction, but only 38 of them registered to bid for the auction. We have no idea why the other 362 didn't convert to bid at any auction."

— GM, auction house
What your team receives — on a serious buyer

Every buyer who engages gets an immediate response. Your team gets the full picture — before making contact and giving them full bidding privilege.

"Maria is interested in Lot 147 — the 2019 Cat 320. She never purchases on the platform, never register and she's asking about financing. She is the owner of a small construction company. she wants to bid in this auction but financing is the hold-up. Prefers a direct call on ..."
No cold callsNo missed registrationsNo lost outbidsNo seller hold music
How it works for auction houses

From listing day
to post-auction follow-up.

Runs from the day listings go live through the week after the hammer. Connected to your existing channels in days.

01
Listing day — engagement starts immediately
The moment listings go live, the concierge is active. Every lot question answered in minutes — condition, hours, inspection, transport. The pre-auction window is your highest-value engagement period.
02
Financing questions — resolved on first contact
"Can I finance this?" kills more registrations than anything else. The concierge answers immediately — estimates, deposit, eligibility — and flags financing intent as a priority signal.
03
Auction day — handled without pulling your team
Lot specs, condition grades, last-minute registration questions, remote bidding — all covered automatically while your team runs the auction.
04
Outbid buyers — re-engaged in minutes
The moment the hammer falls on a contested lot, the concierge re-engages the losing bidder. "That machine sold — here are three similar lots in our June auction." Before they open a competitor's site.
05
Buyers — Informed Automatically
Buyers are browsing through thousands of your assets, potentially missing a future bid, the concierge provides the buyer with an asset list to bid on based on specific requirements, making it easier for buyers to search through the entire inventory. Beyond that, the concierge suggests attachments for those specific assets or transportation or financing.
How we work

We build it, host it,
and keep it sharp.

You provide your lot catalog, financing parameters, and registration process. We set up, train, and connect. Live before your next listing window.

Works with your existing listing platform and contact channels. No system replacement required.

Set up before your next auction. Running before the listings go live.

Connected to a dealer network? Working through an OEM? Magentiq serves the whole equipment chain.

For OEMsFor Dealers
The whole point
You have the inventory and the buyers are out there —Stop losing them between listing day and hammer fall.
Talk to us

Tell us about
your next auction.

One event to start. We'll show you the impact on pre-registration and auction day coverage — and give you the numbers.

Best fit for auction houses running 2+ events per year with consistent online listing presence.

Thanks — we'll be in touch shortly.